About me
Driving product growth through data, experimentation, and a lot of curiosity.
Analytics leader with 9+ years of experience driving growth through data, currently shaping product growth strategy, vision, and roadmap at Meta. Proven track record of partnering with senior cross-functional stakeholders to define KPIs, frame measurement, and turn complex data into business impact. Passionate about mentoring analysts, elevating analytical rigor, and leveraging AI to scale decision-making across organizations.
Experience History
Over the past nine years, I've had the chance to work across companies of very different sizes and styles - from Meta to a high-growth insurtech, a gaming leader, an ad-tech startup, and Deloitte. That range taught me to adjust how I work: fast and pragmatic when the stakes are quick, rigorous and structured when the decisions are big. The work itself has been just as varied — funnel optimization, product improvement through experimentation, monetization, marketing campaign analytics, and the dashboards and KPI frameworks that hold it all together.
Company
Role
Period
Description
Meta
Product Growth
2022 - Present
Define growth strategy, vision, and roadmap, influence prioritization across product, data, and engineering, and drive user engagement and long-term growth. Leverage SQL, Python, and AI to build internal tools that transform experimentation and scale decision-making; partner with senior cross-functional stakeholders to define KPIs and frame measurement.
Upscale Analytics
Teaching Assistant & Mentor
2023 - 2024
Mentor aspiring data professionals in SQL and analytics methods. Provide hands-on guidance on data cleaning, visualization, and advanced business analysis techniques to help students transition into high-growth tech roles.
Hippo
Senior Growth Analyst
2021 - 2022
Lead data-driven initiatives to optimize acquisition and retention. Developed sophisticated prediction models for customer LTV, optimized marketing spend across multi-channel campaigns, and built automated reporting suites for leadership teams.
Playtika
Business Analyst
2019 - 2021
Analyze complex game data to understand player behavior and optimize features. Utilized SQL and advanced analytics to identify key churn triggers, designed A/B tests for game economy enhancements, and provided actionable recommendations to product managers based on deep player segmentation.
Intango
Business Analyst
2017 - 2019
Define key metrics and build Power BI dashboards for ad-tech datasets. Collaborated with engineering to optimize data pipelines, visualized yield trends, and analyzed publisher performance to maximize network ROI.
Deloitte
Knowledge Management Analyst
2016 - 2017
Structure internal knowledge assets and translate complex info into insights. Curated high-value intellectual property for consultants in the consumer industry and developed information architecture for SharePoint-based internal portals.
Education
2014 – 2017
B.A Business/Managerial Economics
Graduated
Cum Laude Honors Recognition
Managerial Economic Studies
The COLMAN Studies
Military
Platoon Commander, IDF (2008-2013)
Led and managed a combat intelligence platoon, responsible for critical real-time field intelligence gathering and operational readiness.